by Richard Ziade
Ok, before I dig into the substance of this post, I’d like to preface it with an explanation of the title. I don’t really hate anyone. Hatred is an awful thing. When I say “hate,” I mean it in a casual, chatting-over-lunch sort of way. Like when we say “I hate the Red Sox.” It doesn’t mean you wish to kill them all (though you may say that as well). It just means you, well, hate them. It’s like…Hate Lite. Now on to the substance of this post…
I consider myself a tinkerer. I enjoy opening up a PC box and just messing around. I’m into the intricacies of the different components and how they can be tweaked and optimized and customized. Hell, there’s a whole subculture of PC modding out there. I mean, who wouldn’t want to trick out there PC case with neon lighting and water cooling? Yeh, I subscribe to Maximum PC. What’s wrong with that? In fact, I think there’s a lot right with it. The willingness to crack open your “rig”and replace the hard drive controller is a virtue. There’s something inherently endearing about someone willing to roll up their sleeves and work on something.
Yes, I know it’s not for everyone. Sure, you can hire someone to do it. Of course you can just buy a custom PC with all the bells and whistles. The hardcore techies of the world scoff at the masses that brush this sort of stuff aside. “They don’t understand us. We will make them pay handsomely for their ignorance.” They are the Left Brain.
At the other extreme is the bratty computer user. They simply can’t be bothered with such details. They don’t have time (or better yet, their time is too valuable to be wasted on such trivialities). They have…more important things to do. As such, they “love” and “adore” their Macs. Because admittedly, Macs are inherently better designed. From hardware to software, things just seem to work. As a designer, I often reference Apple for their unwavering belief in the power of good design. It really is the differentiator.
It’s a great thing when you can design products that make your users feel good about themselves. Good design is inherently complimentary, subtly flattering the user as he interacts. People wonder why there is such rabid loyalty towards Apple. This is why. Apple has spoiled them. They’ve been treated with such dignity and high regard that their collective self-esteem has been inflated beyond belief.
So now the rest of us (your humble blogger included) are left to hear their ramblings about how great Apple products are. How much they love their Macs and iPods. And how lame it is for us to have to worry about things like PCI slots and firmware. The Mac population’s view of the PC user base is nothing short of elitist. All those hugs and support growing have led them to snarl at the “lower class” PC users of the world.
The misunderstanding arises from the fact PC users actually like defragmenting their hard drives and upgrading their firmware. We enjoy replacing our graphics cards every six months. We love TweakUI! We share a firm belief that our struggle in this world will lead us to heaven. You Mac users, on the other hand, are on your way to hell. A weird, glossy white plastic hell.
So there you have it. Mac users are the bourgeoisie of the computing world. PC users are the lowly, struggling proletariat, harboring bitterness and resentment towards their snooty counterparts while they toil away at their machines.
